My passion for marketing started back in college. I graduated with my Bachelors in Science from Fitchburg State University, majoring in Communications Media with a concentration in Professional Communication. I had the opportunity to work on multiple hands on projects with real world clients during my time at FSU, including the Fitchburg Art Museum. 

 

During my time at FSU, I completed two wonderful internships. My first internship was with the Arts Foundation of Cape Cod. As an Event Planning and Marketing intern, I had the opportunity to help put together the famous Pops by the Sea concert. Over the course of the summer, I assisted in marketing the event, planning, setting up & breaking down, and day of logistics. 

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My second Internship was with a franchise of Orangetheory Fitness. I worked as both a Marketing and Sales intern. I learned what it took to get members in our doors and how to sell them on the product.

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My journey with OTF continued when I was hired upon graduation from college as the Assistant Studio Manager. and then ultimately promoted to Marketing Manager. In this role I handled all things marketing related. I LOVED everything about what I was doing and my passion for the industry grew.

 

But, I saw a pain point that I thought other business owners may be facing. Prior to being in the role of marketing manager there wasn't a dedicated marketing person and marketing tasks were handed off to anyone on staff willing to take them on. There was no strategy in place and a lot of great ideas with no one to fully execute them.

 

I started thinking about all the small businesses who might be functioning the same way. I wanted to help these businesses owners by taking over their marketing efforts, creating structure, and bringing efforts to fruition. This was the start of CCM!